We all enjoy getting into the holiday spirit. And what better way than with holiday music or storytelling. Where do you go for on-the-go holiday hits? You guessed it…music and audio streaming services! So, whether you’re trying to connect your product or service during the holidays, or want to consider doing so in 2022, digital audio audiences are growing faster than ever and now’s the time to promote your company to these tech-centric and active folks.
This is where programmatic audio advertising comes in, and we’re here to help guide you on the ins and outs of advertising in this new media.
What is Programmatic Audio Advertising?
In simple terms, programmatic audio advertising is running ads on FM/AM digital streaming and pure-play music platforms like Spotify, Pandora, Tidal, Audible, and Podcast services, just to name a few. These digital audio ads are streamed into popular devices like smart speakers, factory car audio systems, tablets, mobile and more.
What are the benefits?
Other than the sheer amount of reach you will be able to attain, audio ads are proven to be more trustworthy to the listener. Most people on digital audio services or apps are already on their phones, so you have an engaged audience with the ability for an immediate CTA with websites at their fingertips. According to eMarketer.com, over three-quarters of US internet users listen to music or podcasts through a digital service/platform each month.* emarketer.com article on content/digital-audio-advertising, 2019/2020.
Audio ads are also able to reach a more affluent and well-educated audience base. For example, podcast listeners tend to have higher levels of education and household income– plus, they have a genuine interest in tuning into everything said. Because of this, your company will be able to harness a valuable audience and have an added impact with their undivided attention.
What are the targeting options?
With programmatic audio ads, you will have the opportunity to dial in your targeting even further than before. Using audio targeting data, you can promote to audiences within specific genres, moods, topics, niches, and demographics. Some examples of fine-tuned audiences could include parenting, sports, travel, beauty, news, etc. Getting specific with your audience selections can also be a great way to connect your brand with specified interests. For example, a home show exposition/event (or home improvement store/chain) may consider placing an audio commercial on DIY podcasts, promoting events or services to a captive audience.
How do I get started?
Great news! Here at FUEL Marketing, we offer programmatic advertising placement services. If you’re interested in reaching a targeted or more valuable audience, contact us today. Fill out the contact form below and let’s share some audio advertising magic!